Product Manager (Retail Media)

About the Role

You will work cross-functionally across our product, UX, engineering, growth, and other business teams to design, implement, and launch features that have a direct impact on the growth of Mr D.

Responsibilities

• Determine, scope, prioritise and manage the retail media product roadmap.
• Ensure that prioritised projects are placed on the development roadmap and communicate all requirements to all necessary stakeholders across the business.
• Proactively communicate and collaborate with the project teams to analyse any additional information needs related to functional requirements.
• Manage the execution and rollout of features in the customer-facing apps, including any retail media-related features. This includes the entire product development cycle from design, documentation, implementation, testing, and launch to success metric monitoring.
• Write detailed product specification documents for the engineering and design teams.
• Engage with subject matter experts to analyze trade-offs and resolve priority conflicts
• Be proactive in ensuring that the development and QA teams understand the requirements by attending team meetings and initiating functional clarification sessions where needed.
• Ensure that all requirements are met during solution design and post-implementation.
• Put plans and processes in place to maximise the value that can be obtained through retail media tools, including but not limited to OSMOS, Google Ads, Meta Ads and Braze.
• Determine, monitor and analyze quantitative and qualitative data in order to identify opportunities for retail media optimisations and features that will drive product growth.
• Build and maintain reporting to measure the success of projects.
• Apply strong analytical and critical thinking, using data to inform decisions across the retail media product portfolio.
• Leverage advertising tool experience with platforms such as Google Analytics, Looker and other ad manager/server platforms and reporting/targeting tools to extract key insights and drive data-informed product decisions.
• Own and maintain the accuracy of in-app analytics (in-app events) and customer data points, to ensure product data is reliable for targeting and conversion tracking.
• Maintain and prioritise the product backlog through collaboration with the Head of Product, Product Lead, multiple business stakeholders, and senior management.
• Ensure that prioritised projects are placed on the development roadmap and communicate all requirements to all necessary stakeholders across the business
• Contribute to shaping the vision and strategy for the product.
• Ensure that product solution design is practical, data-driven, and implementable across Mr D / Takealot Group.
• Ensure that product solutions and requirements meet business needs and are based on international best practices and trends.
• Suggest ideas to solve customer challenges and validate them in close collaboration with UX
• Sign-off on design solutions (including copy) for owned products
• Clearly communicate requirements to UX/UI design resources
• Work with design resources to finalise the customer experience for a particular feature
• Ensure relevant stakeholders for a vertical / roadmap are correctly identified and consulted.
• Utilise a deep understanding of core stakeholder pain points/objectives to drive relevant initiatives.
• Manage relationships with stakeholders related to a specific vertical / roadmap, including obtaining stakeholder buy-in for requirements and relevant project status communications.
• Obtain sign-off on the specifications from all stakeholders.

Requirements

• Strong analytical and critical thinking, using data to inform decisions.
• Passion for understanding ambiguous, complex problems and driving high-quality, innovative, clean solutions with the relevant people.
• Strong sense of ownership and determination to get things done (not scared to get hands dirty)
• Solutions-oriented, with an accountable can-do attitude and high energy.
• Ability to handle multiple competing priorities in a fast-paced environment.
• Versatile and with an appetite to learn by doing.
• Highly structured thinker with strong attention to detail.
• Ability to present ideas succinctly, in writing and verbally.
• Good technical understanding of software development processes.
• Strong project management and communication skills.
• Good commercial acumen and business analysis skills
• A proven track record of delivering results in a fast-paced environment.
• Versatile, resourceful, and able to work on varied tasks simultaneously.
• Great people skills (proficient in working closely and collaboratively with multiple departments and executives, and in cross-functional teams).
• At least 3-5 years of experience as a Product Manager or similar role in a tech/mobile application company with a history of growth (Preferably in an eCommerce and mobile environment).
• Must have a proven track record of execution and have the ability to formulate a detailed product roadmap and execute on that plan
• Proven track record of collaborating and communicating effectively with engineering teams and business stakeholders to deliver product features.
• Excellent understanding of conversion rate optimization and funnel analysis.
• Excellent understanding of the mobile app development cycle.
• Experience with Invision, Balsamiq, Sketch or similar tools for wireframing/designing solutions.
• Understanding of the mobile app ecosystem and the importance of acquisition and retention in the app economy.
• Basic understanding of technology stacks, databases, APIs, and IP technologies.
• High level of proficiency with MS Office applications (Excel, PowerPoint, Word), Google Suite, JIRA, Slack, and comfortable with learning new applications as required.

Preferred Qualifications

• Tertiary education degree in Engineering/Computer Science/Information Systems or relevant industry experience in a similar field would be beneficial.
• Experience with analysing data and making data-driven product decisions. (SQL or GBQ experience beneficial)
• Experience with product analytics tools such as Firebase, Google Analytics, or Amplitude would be beneficial.